

urbanana is the banana-shaped urban jungle that extends from the Ruhr Area and Düsseldorf to Cologne and it is so inimitable and at the same time multifaceted that you should urgently consider visiting this western region of Germany
Join the XDW from 6 to 10 June in Cologne
With the never-before-festival “X Design Week”, the project urbanana (initiated by Tourismus NRW e.V. together with Düsseldorf, Cologne and the Ruhr Area) brings the international network Digital Tourism Think Tank to Cologne. Under the motto “Shape Destination Experiences”, the English-language event will focus on the importance of start-ups, gaming and XR technologies for the tourism industry.
For the fourth time, the urbanana-Award honors six out of numerous ideas and projects that are shaping city tourism in North Rhine-Westphalia with forward-looking new ideas. The applications submitted show how cross-sector collaboration between tourism and the creative and digital industries can work successfully. These are the six winners of the urbanana Award 2022 who, according to the jury’s vote, are the most outstanding ones. The award ceremony took place in Dortmund with the participation of the North Rhine-Westphalian Minister of Economic Affairs, Prof. Dr. Andreas Pinkwart
Not everything is polished and perfect here and that’s not what urbanana attempts to achieve. Who wants perfection when you can have pure authenticity? Urbanana tries to be as authentic as it can be by bringing you in contact with people who love and co-design their urban space and who can tell you with conviction why you absolutely have to come back for another visit. The city is their sometimes ramshackle playground, their building site – and their pride and joy.