X Design Week
With the never-before-festival “X Design Week“, the project urbanana (initiated by Tourismus NRW e.V. together with Düsseldorf, Cologne and the Ruhr Area) brings the international network Digital Tourism Think Tank to Cologne. This is the first time this future forum will be held in NRW. From 6 to 10 June 2022, we’ll talk about topics, trends and developments in tourism destination management as well as in the digital scene. Under the motto “Shape Destination Experiences”, the English-language event will focus on the importance of start-ups, gaming and XR technologies for the tourism industry.
Hourly Schedule
EXPLORE - The Urban Shift
- 10:00 Uhr - 11:00 Uhr
- Welcome to XDW 2022
- Workshop
- 11:00 Uhr - 11:30 Uhr
- Circular Destination Experiences
- Fireside Chat
- 11:30 Uhr - 13:30 Uhr
- Introducing Challenges
- Workshop
- 13:30 Uhr - 14:00 Uhr
- Pop-up Festivals, Fringe and the Urban Festival
- Keynote
- 14:00 Uhr - 16:30 Uhr
- Designing Future Places, Innovation, Impact and Collectivity
- Workshop
- 16:30 Uhr - 17:00 Uhr
- Exploring the Potential of Hybrid Cultural Experiences
- Fireside Chat
- 17:00 Uhr - 18:30 Uhr
- Contemporary Art and Transformative Experiences
- Fireside Chat
CONNECT - Design Summit
- 10:00 Uhr - 13:00 Uhr
- Catalysing Tourism Impact on Host Communities
- Keynote
- 13:00 Uhr - 14:00 Uhr
- Exploring Opportunities of Gaming in Destination Strategy
- Keynote
- 14:00 Uhr - 14:30 Uhr
- Designing Culturally Diverse Brand Experiences
- Keynote
- 14:30 Uhr - 15:30 Uhr
- Sparking Innovation with Design Experiences
- Keynote
- 15:30 Uhr - 16:00 Uhr
- XDW Discovery Zone
- Network
- 16:00 Uhr - 17:00 Uhr
- Exploring Opportunities for XR in Tourism Product Development
- Keynote
CREATE - The Meta Shift
- 10:00 Uhr - 11:00 Uhr
- DAOs and NFTs - Everything Considered
- Fireside Chat
- 11:00 Uhr - 13:00 Uhr
- The AI Consultation Hour
- Network
- 13:00 Uhr - 15:30 Uhr
- Shaping Start-ups: Scale-up Ecosystems for Tourism's Transition
- Keynote
- 15:30 Uhr - 16:30 Uhr
- XDW Discovery Zone
- Network