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X Design Week

With the never-before-festival “X Design Week“, the project urbanana (initiated by Tourismus NRW e.V. together with Düsseldorf, Cologne and the Ruhr Area) brings the international network Digital Tourism Think Tank to Cologne. This is the first time this future forum will be held in NRW. From 6 to 10 June 2022, we’ll talk about topics, trends and developments in tourism destination management as well as in the digital scene. Under the motto “Shape Destination Experiences”, the English-language event will focus on the importance of start-ups, gaming and XR technologies for the tourism industry.

Stundenplan

EXPLORE - The Urban Shift

10:00 Uhr - 11:00 Uhr
Welcome to XDW 2022
Workshop
11:00 Uhr - 11:30 Uhr
Circular Destination Experiences
Fireside Chat
11:30 Uhr - 13:30 Uhr
Introducing Challenges
Workshop
13:30 Uhr - 14:00 Uhr
Pop-up Festivals, Fringe and the Urban Festival
Keynote
14:00 Uhr - 16:30 Uhr
Designing Future Places, Innovation, Impact and Collectivity
Workshop
16:30 Uhr - 17:00 Uhr
Exploring the Potential of Hybrid Cultural Experiences
Fireside Chat
17:00 Uhr - 18:30 Uhr
Contemporary Art and Transformative Experiences
Fireside Chat

CONNECT - Design Summit

10:00 Uhr - 13:00 Uhr
Catalysing Tourism Impact on Host Communities
Keynote
13:00 Uhr - 14:00 Uhr
Exploring Opportunities of Gaming in Destination Strategy
Keynote
14:00 Uhr - 14:30 Uhr
Designing Culturally Diverse Brand Experiences
Keynote
14:30 Uhr - 15:30 Uhr
Sparking Innovation with Design Experiences
Keynote
15:30 Uhr - 16:00 Uhr
XDW Discovery Zone
Network
16:00 Uhr - 17:00 Uhr
Exploring Opportunities for XR in Tourism Product Development
Keynote

CREATE - The Meta Shift

10:00 Uhr - 11:00 Uhr
DAOs and NFTs - Everything Considered
Fireside Chat
11:00 Uhr - 13:00 Uhr
The AI Consultation Hour
Network
13:00 Uhr - 15:30 Uhr
Shaping Start-ups: Scale-up Ecosystems for Tourism's Transition
Keynote
15:30 Uhr - 16:30 Uhr
XDW Discovery Zone
Network

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