The urbanana-Award is being presented to the best creative urban tourism projects in North Rhine-Westphalia. The winners prove that cross-sector cooperation between the creative, digital and tourism industries is bearing golden yellow fruit. With this in mind, Tourismus NRW e.V. together with its partners, Düsseldorf Tourismus, KölnTourismus and Ruhr Tourismus, and in cooperation with CREATIVE.NRW, had announced a competition in 2017, 2019 and 2020 to honour inspiring innovations that are worth imitating. It seems that NRW is full of brilliant ideas – which is why we are giving out the award annually.