{"id":5748,"date":"2022-03-22T16:00:04","date_gmt":"2022-03-22T15:00:04","guid":{"rendered":"https:\/\/stage.oktober.de\/urbanana\/2022\/03\/22\/wie-der-ungeliebte-qr-code-unser-stadtleben-leichter-macht\/"},"modified":"2024-04-09T15:21:04","modified_gmt":"2024-04-09T13:21:04","slug":"wie-der-ungeliebte-qr-code-unser-stadtleben-leichter-macht","status":"publish","type":"post","link":"https:\/\/urbanana.de\/de\/wie-der-ungeliebte-qr-code-unser-stadtleben-leichter-macht\/","title":{"rendered":"Wie der ungeliebte QR-Code unser Stadtleben leichter macht"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Ich h\u00e4tte nie gedacht, dass ich jemals einen positiven Text zum Thema QR Codes schreiben werde. Diese komischen Quadrate, die immer so aussehen wie eine Pixelexplosion. F\u00fcr jemanden, der viel im Kreativumfeld unterwegs ist, ist es cool, sich \u00fcber QR-Codes lustig zu machen. Das gipfelte in einem international viel besuchten Blog, das sinngem\u00e4\u00df \u201eFotos-von-Leuten-die-QR-Codes-scannen.de<\/a>\u201c hie\u00df. Die Seite war komplett leer. Damit konnte man immer gut KollegInnen davon \u00fcberzeugen, die Quick Response Codes nicht einzusetzen.<\/p>\n

Mit ihrer Uncoolness stehen QR Codes lange nicht alleine da. In der Reihe befindet sich prominente Beispiele wie Microsoft Windows, DVDs oder Deutscher Schlager. Irgendwie kommt irgendwann alles mal in Mode, irgendwo. Und es beschleicht einen das Gef\u00fchl, die Zeit des QR Codes ist heute. Immer noch nicht \u00fcberzeugt? Gebt mir eine Chance es zu erkl\u00e4ren.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Corona<\/strong><\/p>\n

Auch in diesem Artikel kommt man nicht um das alles beherrschende Thema der letzten zwei Jahre rum: Die Corona Pandemie. Hier hat sich der Code durchaus als sinnvoll erwiesen. Wie kommen wir zurzeit in Restaurants rein? Wie in Schwimmhallen oder auf den Weihnachtsmarkt? Genau, die Corona-App mit einem QR-Code. Und wem w\u00e4re es schon lieber, den gelben Impfpass-\u201cLappen\u201c st\u00e4ndig mitzuschleppen?<\/p>\n

AR Biennale<\/strong><\/p>\n

Wer in diesen Tagen im D\u00fcsseldorfer Ehrenhof war, dem ist der gro\u00dfe, rote Kasten aufgefallen. Der Startpunkt der AR Biennale<\/a>, die auch viel mit QR Codes arbeitet, um die Kunstwerke darzustellen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_gallery type=“flickity_static_height_style“ images=“2913,2914,2915,2916″ flickity_spacing=“default“ flickity_controls=“next_prev_arrows_overlaid“ flickity_overflow=“visible“ flickity_wrap_around=“wrap“ flickity_image_scale_on_drag=“true“ flickity_box_shadow=“none“ image_loading=“default“ onclick=“link_image“ flickity_img_height=“800″ flickity_img_small_desktop_height=“600″ flickity_img_tablet_height=“400″ flickity_img_mobile_height=“300″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]E-Scooter<\/strong><\/p>\n

Nun kann man \u00fcber E-Scooter denken, was man m\u00f6chte. Ich mag sie nicht so sehr, da ich sie oft auf dem Gehweg liegen sehe. Aber ich bin auch nicht die Zielgruppe. Die jungen und junggebliebenen unter uns wissen, die E-Scooter werden nat\u00fcrlich mit einem QR entsperrt. Ein (kleiner) Teil der urbanen New-Mobility, die dazu beitragen soll, dass wir weniger CO2 verbrauchen und so den Klimawandel stoppen k\u00f6nnen.<\/p>\n

Bons und Pfandsysteme<\/strong><\/p>\n

Bleiben wir bei der Klimakrise. Nicht nur an vielen privaten Esstischen, sondern auch bei globalen Veranstaltungen ist das nachhaltigere Leben das top-Thema (neben Corona). Hier habe ich auch schon einige positive Erfahrungen mit dem QR-Code sammeln k\u00f6nnen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_gallery type=“flickity_static_height_style“ images=“2918,2919″ flickity_spacing=“default“ flickity_controls=“next_prev_arrows_overlaid“ flickity_overflow=“visible“ flickity_wrap_around=“wrap“ flickity_image_scale_on_drag=“true“ flickity_free_scroll=“true“ flickity_box_shadow=“none“ image_loading=“default“ onclick=“link_image“ flickity_img_height=“800″ flickity_img_small_desktop_height=“600″ flickity_img_tablet_height=“400″ flickity_img_mobile_height=“300″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Was macht unser Stadtleben so attraktiv? F\u00fcr mich steht die M\u00f6glichkeit in vielen tollen Restaurants zu essen oder Essen zu holen an erster Stelle. Zum Laoten heute, beim Mexikaner morgen\u2026 und auch hier treffe ich auf den untersch\u00e4tzten QR Code. Was richtig nervt: Egal wo man etwas kauft, im Supermarkt, beim B\u00e4cker oder eben im Restaurant, immer bekommt man den Bon, obwohl man ihn gar nicht m\u00f6chte. In der letzten Zeit sehe ich vermehrt Restaurants, die GastInnen auf einem Display einen QR-Code anbieten, der f\u00fcr die Quittung gescannt werden kann. So wird hoffentlich in Zukunft vermieden, dass wir endlos Bons ausdrucken, die kein Mensch haben m\u00f6chte.<\/p>\n

Auch die Firma Vytal versucht mit vielen Partnerrestaurants den vielen Plastikm\u00fcll bei Take-Away Essen zu vermeiden. Dazu gibt es viele Gef\u00e4\u00dfe, die, wie man es sich schon fast denken konnte, mit einem QR Code unterschieden und ins System eingebucht werden. Auch als App-Nutzer identifiziert man sich \u00fcber einen Code, der in der App hinterlegt ist.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“2917″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_margin=“120″ constrain_group_7=“yes“ bottom_margin=“120″ top_margin_tablet=“60″ constrain_group_9=“yes“ bottom_margin_tablet=“60″ top_margin_phone=“30″ constrain_group_11=“yes“ bottom_margin_phone=“30″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“padding-8-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color=“#ffed00″ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ gradient_type=“default“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Fazit<\/strong><\/p>\n

Die Zeit des QR Codes ist gekommen, um unser Stadtleben deutlich digitaler, nachhaltiger und damit einfacher zu gestalten. Wenn man sich umschaut, erkennt man mehr und mehr Ideen, in denen QR-Codes uns helfen uns zu identifizieren oder uns gegen den Klimawandel einzusetzen. Und zumindest letzteres ist in meinen Augen ziemlich cool.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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